Our Staff

Dan J. Roberts

President, Roberts Marketing Group, LLC
Final Expense TeleSales

Dan, co-founder and President of Final Expense TeleSales (a division of Roberts Marketing Group LLC), brings with him over 32 years of executive experience; beginning with 15 years in middle management with the country’s largest brewer where his unique innovations led to national recognition; to 17 years of driving unparalleled national sales growth in the insurance industry; and finally pioneering this revolutionary new ‘Insurance TeleSales Marketing System’. This ‘franchise-like’ marketing organization and its innovative management philosophy, Partners in TeleSales, has attracted the brightest and most talented leaders in the industry.

Dan’s previous executive positions include Senior VP of IAA, Inc., a national health insurance marketing organization, where he led all sales and marketing for one of the industry’s largest health IMO’s. Dan was also VP of Sales and Marketing for American Republic Insurance Company where he led unprecedented national sales growth. He helped pioneer the company’s first Sales and Underwriting Steering Teams where he experienced first-hand the cost savings, efficiencies and increased morale through the appropriate facilitation of self empowerment.

Prior to entering the insurance industry, Dan spent 15 years with Anheuser-Busch Inc. where he managed nearly every department in plant operations. He coordinated the introduction of the Total Quality Management (TQM) philosophy for the Brewery and led unprecedented departmental efficiencies throughout the enterprise, resulting in his appointment as Operational Manager for the most state-of-the-art brewing facility in the world, in Cartersville, GA.

While Dan has earned many ‘National Top Producer’ awards over the years, his chief contribution to the insurance industry has been coaching financial success to Agents, Managers and Carriers through his innovative ‘partnership’-approach management style.

In addition to completing his education at St. Mary’s College of O’Fallon he received formal education in Team Management Philosophies at Georgia Tech University. Dan graduated in the top 3% of his class to become an Air Traffic Controller in the U.S. Navy and is now a private pilot.


Debra S. Roberts

Senior VP, Roberts Marketing Group, LLC
Final Expense TeleSales

Debra is an accomplished technical and operations management executive with nearly 30 years experience in both the medical research and the insurance industries. Debra is co-founder and Senior V.P. of Final Expense TeleSales, a division of Roberts Marketing Group, LLC. Her innovative technical vision resulted in pioneering and building the industry’s first and only National Lead Partnership Program. This revolutionary system allows Agents, Managers and Call Centers to ‘sell anywhere from anywhere’, reduce their overall lead/marketing expenses by 75% and doubling the industry’s average net income by simply ‘plugging in’ to the National Lead Management System.

Her previous executive positions include National Operations Director with IAA, Inc., a national health insurance marketing distribution where she directed field administrative operations and co-chaired the national conferences. Her development of the ‘Reach for Excellence’ system has provided Agents, Managers and Call Centers immediate view of their entire business plan objectives/results at a glance. Debra was responsible for coordinating field operations with American Republic Insurance Company where she also assisted in the implementation of the company’s first satellite underwriting offices throughout the country. In addition, she assisted in the company’s development of their first Contact Management System.

Debra’s executive experience started in the medical industry where she was the coordinator for the Regulatory Body responsible for the oversight of medical research projects for Washington University Medical School in St. Louis, Missouri. After moving to Georgia, she was responsible for the compilation and preparation of research data for submission to the FDA for drug approval, with Solvay Pharmaceutical Company.


Aaron B. Eidson

VP Sales & Training
Final Expense TeleSales

As the Vice President of Sales and Training, Aaron Eidson is responsible for developing all facets of the sales and product training. In addition, Aaron facilitates the creative design and marketing for the company.

Aaron received his insurance license and began his insurance career with Final Expense Telesales, out of the original call center, in 2007. In his first full week of telesales he wrote an unprecedented fifteen applications. He went on to write over $115,000 in annual volume over the next four months and was later promoted to manager of the call center. Aaron’s responsibility included initial and ongoing sales training as well as motivation and mentoring. He continued to personally produce as manager placing 611 applications in just over a year. When the company went National in 2008, he was promoted again to the position of VP of Sales/Training.

Before obtaining his insurance license, Aaron spent a year working for the St. Louis Rams' Community Relations department where he was responsible for all community events and player appearances as well as covering those events as a journalist through the St. Louis Rams website. Before joining the Rams, he also worked as a marketing and sales assistant for State Farm from 2005-2006 where he led the design and implementation of all sales and marketing strategies.

Aaron is an alumnus of Truman State University where he received his BA in Communications-journalism and was a member of Sigma Tau Gamma fraternity. One of his many passions is philanthropic work in the community. He is an alumnus of the People to People Student Ambassador program and has worked extensively with Habitat for Humanity to build homes across the nation. He also contributes locally to St. Louis' Episcopal City Mission.


Steve Rohrer

National Sales Manager
Final Expense TeleSales

Steve is a Wisconsin native and though he doesn't own, or has he ever owned, one of those Cheese Hats you see people from Wisconsin wearing at the Packer games, he is definitely proud to be called a "Cheese head"!

Being from a family of Teachers and Coaches, Steve has a tendency himself to want to help, teach and coach. He says it's in his blood.

Steve has been in the insurance industry for nearly 20 years and built a very successful organization while he was managing the state of Wisconsin for a large insurance carrier. He then moved to a private practice that provided financial services to Seniors and was a key architect in developing a selling process used by top advisor throughout the country.

After Steve moved to Colorado Springs,  he joined FETS in August of ’08 and maintained ‘Top Producer” status for over a year before accepting the position of General Manager of our training facility here in our Home Office located in St. Louis Mo until converting all training to our web based format that we have now.

Steve has taken on the position of National Sales Manager as of January 1st 2011 and again now lives in Colorado Springs with his wife, Trae.

Steve says, “Having sold many products, I understand the frustration agents face today with the travel, lead cost and constant changing of products due to company changes and government regulation.

“We have something extremely special here.  I can say there is no better opportunity in America today for an insurance agent that wants to get off the road and make $100k year after year without ever leaving home…this business is just phenomenal!”